Calbee vs Spudsy · Bay Area shelf head-to-head
Calbee and Spudsy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Calbee carries more Brand PowerCalbee is in more Bay Area grocersCalbee fields the deeper lineup
Calbee
Spudsy
36
brand power
7
14
products
2
3
categories
1
6
subcategories
2
7
grocers
2
$6.38
avg price
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calbee▭ Spudsy
Distribution · 30% of score29·8
S
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calbee
only Spudsy
no top category Calbee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Calbee · 6
only Spudsy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calbee · Spudsy