Caledon Farms vs Portland Pet Food · Bay Area shelf head-to-head
Caledon Farms and Portland Pet Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Portland Pet Food carries more Brand PowerPortland Pet Food is in more Bay Area grocersPortland Pet Food fields the deeper lineupPortland Pet Food sits further up the premium end
Caledon Farms
Portland Pet Food
21
brand power
39
7
products
13
1
categories
3
6
grocers
13
$1.95
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caledon Farms▭ Portland Pet Food
Distribution · 30% of score25·54
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caledon Farms
no top category Portland Pet Food doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Caledon Farms · 1
only Portland Pet Food · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caledon Farms · Portland Pet Food
