California Farms vs Carnation · Bay Area shelf head-to-head
California Farms and Carnation, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carnation sits further up the premium end
California Farms
Carnation
32
brand power
31
7
products
7
3
categories
2
3
subcategories
3
12
grocers
12
31.3¢
price per fl oz
37.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Farms▭ Carnation
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream2 vs 6 SKUs
1% of shelf
only California Farms
only Carnation
no top category California Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only California Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Farms · Carnation
