California Premium vs Sargento · Bay Area shelf head-to-head
California Premium and Sargento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sargento carries more Brand PowerSargento is in more Bay Area grocersSargento fields the deeper lineupSargento sits further up the premium end
California Premium
Sargento
12
brand power
50
3
products
54
1
categories
6
3
subcategories
16
4
grocers
10
36.6¢
price per oz
69.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Premium▭ Sargento
Distribution · 30% of score17·42
C
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Premium
no top category Sargento doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only California Premium · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Premium · Sargento
