Camp vs Shady Maple Farms · Bay Area shelf head-to-head
Camp and Shady Maple Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shady Maple Farms carries more Brand PowerShady Maple Farms is in more Bay Area grocers
Camp
Shady Maple Farms
19
brand power
32
4
products
5
2
categories
2
5
grocers
13
$1.53
price per fl oz
$1.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Camp▭ Shady Maple Farms
Distribution · 30% of score21·54
C
S
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Camp
only Shady Maple Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Camp · 2
only Shady Maple Farms · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Camp · Shady Maple Farms
