Campo D'oro vs Bolani · Bay Area shelf head-to-head
Campo D'oro and Bolani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolani carries more Brand PowerBolani is in more Bay Area grocersBolani fields the deeper lineup
Campo D'oro
Bolani
26
brand power
44
5
products
14
3
categories
5
3
subcategories
6
6
grocers
11
$1.32
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Campo D'oro▭ Bolani
Distribution · 30% of score25·46
C
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Campo D'oro
only Bolani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Campo D'oro · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Campo D'oro · Bolani