Canaan Fair Trade vs Regalis · Bay Area shelf head-to-head
Canaan Fair Trade and Regalis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Regalis carries more Brand PowerRegalis is in more Bay Area grocersRegalis sits further up the premium end
Canaan Fair Trade
Regalis
14
brand power
25
8
products
6
3
categories
3
3
subcategories
4
4
grocers
6
$2.38
price per fl oz
$7.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canaan Fair Trade▭ Regalis
Distribution · 30% of score17·25
C
R
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score49·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canaan Fair Trade
only Regalis
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Canaan Fair Trade · 1
only Regalis · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canaan Fair Trade · Regalis