Canada Dry vs Fever-tree · Bay Area shelf head-to-head
Canada Dry and Fever-tree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineupFever-tree sits further up the premium end
Canada Dry
Fever-tree
43
brand power
63
28
products
43
2
categories
5
2
subcategories
9
12
grocers
20
11.7¢
price per fl oz
30.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canada Dry▭ Fever-tree
Distribution · 30% of score50·83
carried in 12 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water3 vs 3 SKUs
only Canada Dry
no top category Fever-tree doesn’t also play in.
only Fever-tree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Canada Dry · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canada Dry · Fever-tree
