C&h vs La Perruche · Bay Area shelf head-to-head
C&h and La Perruche, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerC&h is in more Bay Area grocersC&h fields the deeper lineupLa Perruche sits further up the premium end
C&h
La Perruche
47
brand power
17
17
products
2
3
categories
1
4
subcategories
2
13
grocers
5
19.5¢
price per oz
$1.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C&h▭ La Perruche
Distribution · 30% of score54·21
L
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Perruche
no top category C&h doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C&h · La Perruche