Canyon Bakehouse vs Oroweat · Bay Area shelf head-to-head
Canyon Bakehouse and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerCanyon Bakehouse is in more Bay Area grocersOroweat fields the deeper lineupCanyon Bakehouse sits further up the premium end
Canyon Bakehouse
Oroweat
41
brand power
49
18
products
40
2
categories
2
9
subcategories
11
14
grocers
12
58.4¢
price per oz
35.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canyon Bakehouse▭ Oroweat
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canyon Bakehouse
only Oroweat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Canyon Bakehouse · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canyon Bakehouse · Oroweat
