Carando vs Lottie's Meats · Bay Area shelf head-to-head
Carando and Lottie's Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lottie's Meats fields the deeper lineupLottie's Meats sits further up the premium end
Carando
Lottie's Meats
22
brand power
24
5
products
8
3
categories
2
4
subcategories
4
5
grocers
5
71.1¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carando▭ Lottie's Meats
Distribution · 30% of score21·21
C
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carando
only Lottie's Meats
no top category Carando doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lottie's Meats · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carando · Lottie's Meats