Carnation vs California Farms · Bay Area shelf head-to-head
Carnation and California Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carnation sits further up the premium end
Carnation
California Farms
31
brand power
32
7
products
7
2
categories
3
3
subcategories
3
12
grocers
12
37.8¢
price per fl oz
31.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carnation▭ California Farms
Distribution · 30% of score50·50
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream6 vs 2 SKUs
2% of shelf
only Carnation
no top category California Farms doesn’t also play in.
only California Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carnation · California Farms
