Carolina Sunset vs Divine Organics · Bay Area shelf head-to-head
Carolina Sunset and Divine Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divine Organics carries more Brand PowerDivine Organics fields the deeper lineupCarolina Sunset sits further up the premium end
Carolina Sunset
Divine Organics
0
brand power
33
3
products
23
3
categories
11
3
subcategories
14
3
grocers
3
$2.07
price per oz
$3.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carolina Sunset▭ Divine Organics
Distribution · 30% of score13·13
C
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carolina Sunset
no top category Divine Organics doesn’t also play in.
only Divine Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carolina Sunset · 1
only Divine Organics · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carolina Sunset · Divine Organics