Castello vs Babybel · Bay Area shelf head-to-head
Castello and Babybel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babybel carries more Brand PowerBabybel is in more Bay Area grocersCastello sits further up the premium end
Castello
Babybel
37
brand power
43
17
products
15
1
categories
2
7
subcategories
4
11
grocers
15
$7.49
avg price
$9.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castello▭ Babybel
Distribution · 30% of score46·63
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castello
no top category Babybel doesn’t also play in.
only Babybel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Castello · 2
only Babybel · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castello · Babybel
