Catalina Crunch vs Kashi · Bay Area shelf head-to-head
Catalina Crunch and Kashi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Catalina Crunch carries more Brand PowerCatalina Crunch is in more Bay Area grocersCatalina Crunch fields the deeper lineupCatalina Crunch sits further up the premium end
Catalina Crunch
Kashi
54
brand power
42
27
products
24
6
categories
2
15
grocers
13
$1.20
price per oz
62.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Catalina Crunch▭ Kashi
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Catalina Crunch
only Kashi
no top category Catalina Crunch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Catalina Crunch · Kashi
