Catalina Crunch vs Lovebird Grain-free Cereal · Bay Area shelf head-to-head
Catalina Crunch and Lovebird Grain-free Cereal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Catalina Crunch carries more Brand PowerCatalina Crunch is in more Bay Area grocersCatalina Crunch fields the deeper lineupLovebird Grain-free Cereal sits further up the premium end
Catalina Crunch
Lovebird Grain-free Cereal
54
brand power
20
27
products
5
6
categories
1
15
grocers
5
$1.20
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Catalina Crunch▭ Lovebird Grain-free Cereal
Distribution · 30% of score63·21
L
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Catalina Crunch
only Lovebird Grain-free Cereal
no top category Catalina Crunch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Catalina Crunch · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Catalina Crunch · Lovebird Grain-free Cereal