Catalina Crunch vs Seitenbacher · Bay Area shelf head-to-head
Catalina Crunch and Seitenbacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Catalina Crunch carries more Brand PowerCatalina Crunch is in more Bay Area grocersCatalina Crunch fields the deeper lineup
Catalina Crunch
Seitenbacher
54
brand power
25
27
products
10
6
categories
2
15
grocers
4
$1.20
price per oz
85.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Catalina Crunch▭ Seitenbacher
Distribution · 30% of score63·17
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Catalina Crunch
only Seitenbacher
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Catalina Crunch · Seitenbacher
