Celestial Seasonings vs Kotobuki · Bay Area shelf head-to-head
Celestial Seasonings and Kotobuki, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celestial Seasonings carries more Brand PowerCelestial Seasonings is in more Bay Area grocersCelestial Seasonings fields the deeper lineup
Celestial Seasonings
Kotobuki
48
brand power
23
41
products
5
1
categories
4
5
subcategories
4
15
grocers
2
$5.91
avg price
$5.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celestial Seasonings▭ Kotobuki
Distribution · 30% of score63·8
K
carried in 15 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celestial Seasonings
no top category Kotobuki doesn’t also play in.
only Kotobuki
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celestial Seasonings · Kotobuki