Cereal Number vs Food For Life · Bay Area shelf head-to-head
Cereal Number and Food For Life, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Food For Life carries more Brand PowerFood For Life is in more Bay Area grocersFood For Life fields the deeper lineup
Cereal Number
Food For Life
0
brand power
53
2
products
27
1
categories
4
1
grocers
18
$14.29
avg price
$8.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cereal Number▭ Food For Life
Distribution · 30% of score4·75
C
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cereal Number
no top category Food For Life doesn’t also play in.
only Food For Life
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cereal Number · 0
no exclusive doors — everywhere Cereal Number is, Food For Life is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cereal Number · Food For Life