Certified Piedmontese Beef vs Hillshire Farm · Bay Area shelf head-to-head
Certified Piedmontese Beef and Hillshire Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hillshire Farm carries more Brand PowerHillshire Farm is in more Bay Area grocersHillshire Farm fields the deeper lineupCertified Piedmontese Beef sits further up the premium end
Certified Piedmontese Beef
Hillshire Farm
12
brand power
44
2
products
31
2
categories
7
2
subcategories
11
1
grocers
8
$18.89
avg price
$7.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Certified Piedmontese Beef▭ Hillshire Farm
Distribution · 30% of score4·33
C
H
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Certified Piedmontese Beef
no top category Hillshire Farm doesn’t also play in.
only Hillshire Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Certified Piedmontese Beef · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Certified Piedmontese Beef · Hillshire Farm