Cetaphil vs Aveeno · Bay Area shelf head-to-head
Cetaphil and Aveeno, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aveeno carries more Brand PowerAveeno is in more Bay Area grocers
Cetaphil
Aveeno
18
brand power
27
5
products
6
2
categories
3
2
subcategories
4
2
grocers
3
$22.20
avg price
$15.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cetaphil▭ Aveeno
Distribution · 30% of score8·13
C
A
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cetaphil
only Aveeno
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cetaphil · 0
no exclusive doors — everywhere Cetaphil is, Aveeno is too.
only Aveeno · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cetaphil · Aveeno
