Cetaphil vs Shikai · Bay Area shelf head-to-head
Cetaphil and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai carries more Brand PowerShikai is in more Bay Area grocersShikai fields the deeper lineup
Cetaphil
Shikai
18
brand power
47
5
products
40
2
categories
5
2
subcategories
9
2
grocers
4
$22.20
avg price
$17.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cetaphil▭ Shikai
Distribution · 30% of score8·17
C
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cetaphil
no top category Shikai doesn’t also play in.
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cetaphil · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cetaphil · Shikai
