Challenge vs Isigny Ste Mère · Bay Area shelf head-to-head
Challenge and Isigny Ste Mère, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Isigny Ste Mère carries more Brand PowerIsigny Ste Mère is in more Bay Area grocersIsigny Ste Mère fields the deeper lineupIsigny Ste Mère sits further up the premium end
Challenge
Isigny Ste Mère
28
brand power
47
8
products
15
2
categories
4
3
subcategories
6
9
grocers
11
66.3¢
price per oz
$1.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Challenge▭ Isigny Ste Mère
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spreads1 vs 2 SKUs
only Challenge
no top category Isigny Ste Mère doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Challenge · 5
only Isigny Ste Mère · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Challenge · Isigny Ste Mère