Lining them up…

Chef Hak's vs Better Bean · Bay Area shelf head-to-head

Chef Hak's and Better Bean, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Better Bean is in more Bay Area grocersBetter Bean sits further up the premium end

Chef Hak's

Better Bean

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Chef Hak's▭ Better Bean

Distribution · 30% of score4·13

carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers

Depth · 25% of score28·28

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

1% of shelf

<1% of shelf

who stocks each brand right now · shared, and each brand’s exclusive doors.

only Chef Hak's · 1

only Better Bean · 3

both sides measured by the same instruments on the same shelves · see each brand’s full page: Chef Hak's · Better Bean