Chick-fil-a vs Briannas · Bay Area shelf head-to-head
Chick-fil-a and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupBriannas sits further up the premium end
Chick-fil-a
Briannas
29
brand power
57
10
products
39
4
categories
3
8
subcategories
11
3
grocers
17
40.1¢
price per fl oz
54.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chick-fil-a▭ Briannas
Distribution · 30% of score13·71
C
carried in 3 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments3 vs 5 SKUs
C
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chick-fil-a · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chick-fil-a · Briannas