Chicken In A Biskit vs Back To Nature · Bay Area shelf head-to-head
Chicken In A Biskit and Back To Nature, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature carries more Brand PowerBack To Nature is in more Bay Area grocersBack To Nature fields the deeper lineup
Chicken In A Biskit
Back To Nature
16
brand power
55
2
products
32
1
categories
5
7
grocers
17
93.1¢
price per oz
92.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chicken In A Biskit▭ Back To Nature
Distribution · 30% of score29·71
C
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chicken In A Biskit
no top category Back To Nature doesn’t also play in.
only Back To Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chicken In A Biskit · 1
only Back To Nature · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chicken In A Biskit · Back To Nature
