Chicken Of The Sea vs Wildfish Cannery · Bay Area shelf head-to-head
Chicken Of The Sea and Wildfish Cannery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chicken Of The Sea carries more Brand PowerChicken Of The Sea is in more Bay Area grocersChicken Of The Sea fields the deeper lineupWildfish Cannery sits further up the premium end
Chicken Of The Sea
Wildfish Cannery
36
brand power
17
21
products
5
1
categories
2
6
subcategories
3
11
grocers
5
47.3¢
price per oz
$3.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chicken Of The Sea▭ Wildfish Cannery
Distribution · 30% of score46·21
C
W
carried in 11 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score83·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chicken Of The Sea
no top category Wildfish Cannery doesn’t also play in.
only Wildfish Cannery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chicken Of The Sea · Wildfish Cannery
