Chile Crunch vs Spice World · Bay Area shelf head-to-head
Chile Crunch and Spice World, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spice World carries more Brand PowerSpice World is in more Bay Area grocersSpice World fields the deeper lineup
Chile Crunch
Spice World
19
brand power
47
3
products
21
3
categories
4
3
grocers
6
$13.52
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chile Crunch▭ Spice World
Distribution · 30% of score13·25
C
S
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chile Crunch
no top category Spice World doesn’t also play in.
only Spice World
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chile Crunch · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chile Crunch · Spice World