Chiligods vs Tabasco · Bay Area shelf head-to-head
Chiligods and Tabasco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tabasco carries more Brand PowerTabasco is in more Bay Area grocersTabasco fields the deeper lineup
Chiligods
Tabasco
13
brand power
43
5
products
12
2
categories
3
3
subcategories
3
5
grocers
16
$8.44
avg price
$5.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chiligods▭ Tabasco
Distribution · 30% of score21·67
C
T
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chiligods
no top category Tabasco doesn’t also play in.
only Tabasco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chiligods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chiligods · Tabasco