Chips Ahoy! vs Keebler · Bay Area shelf head-to-head
Chips Ahoy! and Keebler, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chips Ahoy! fields the deeper lineup
Chips Ahoy!
Keebler
39
brand power
39
22
products
19
1
categories
3
10
grocers
10
51.3¢
price per oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chips Ahoy!▭ Keebler
Distribution · 30% of score42·42
C
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chips Ahoy!
no top category Keebler doesn’t also play in.
only Keebler
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chips Ahoy! · 2
only Keebler · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chips Ahoy! · Keebler
