Chiquita vs Bare · Bay Area shelf head-to-head
Chiquita and Bare, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chiquita carries more Brand Power
Chiquita
Bare
48
brand power
26
6
products
7
3
categories
3
6
grocers
6
$5.47
avg price
$7.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chiquita▭ Bare
Distribution · 30% of score25·25
C
B
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chiquita
only Bare
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chiquita · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chiquita · Bare