Chobani vs Coffee Mate · Bay Area shelf head-to-head
Chobani and Coffee Mate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineupChobani sits further up the premium end
Chobani
Coffee Mate
65
brand power
52
128
products
29
5
categories
1
7
subcategories
2
18
grocers
12
$4.06
price per fl oz
25.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chobani▭ Coffee Mate
Distribution · 30% of score75·50
C
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chobani
only Coffee Mate
no top category Chobani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chobani · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chobani · Coffee Mate
