Chobani vs Pillars · Bay Area shelf head-to-head
Chobani and Pillars, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chobani carries more Brand PowerChobani is in more Bay Area grocersChobani fields the deeper lineup
Chobani
Pillars
65
brand power
17
128
products
5
5
categories
1
7
subcategories
1
18
grocers
3
$4.83
avg price
$3.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chobani▭ Pillars
Distribution · 30% of score75·13
P
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chobani
only Pillars
no top category Chobani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chobani · Pillars
