Chocolove vs King Tut · Bay Area shelf head-to-head
Chocolove and King Tut, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupKing Tut sits further up the premium end
Chocolove
King Tut
52
brand power
22
63
products
5
2
categories
5
3
subcategories
5
18
grocers
1
$5.23
avg price
$8.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocolove▭ King Tut
Distribution · 30% of score75·4
K
carried in 18 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolove
no top category King Tut doesn’t also play in.
only King Tut
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocolove · King Tut