Chocolove vs Scharffen Berger · Bay Area shelf head-to-head
Chocolove and Scharffen Berger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chocolove carries more Brand PowerChocolove is in more Bay Area grocersChocolove fields the deeper lineupScharffen Berger sits further up the premium end
Chocolove
Scharffen Berger
52
brand power
47
63
products
21
2
categories
3
3
subcategories
5
18
grocers
11
$1.78
price per oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chocolove▭ Scharffen Berger
Distribution · 30% of score75·46
S
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chocolove
only Scharffen Berger
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chocolove · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chocolove · Scharffen Berger
