Choice Organics vs The Republic Of Tea · Bay Area shelf head-to-head
Choice Organics and The Republic Of Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Republic Of Tea carries more Brand PowerThe Republic Of Tea is in more Bay Area grocersThe Republic Of Tea fields the deeper lineup
Choice Organics
The Republic Of Tea
33
brand power
53
14
products
169
1
categories
4
4
subcategories
16
11
grocers
13
41.3¢
price per item
39.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Choice Organics▭ The Republic Of Tea
Distribution · 30% of score46·54
C
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Choice Organics
no top category The Republic Of Tea doesn’t also play in.
only The Republic Of Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Choice Organics · 4
only The Republic Of Tea · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Choice Organics · The Republic Of Tea
