Cholula vs Firebirds · Bay Area shelf head-to-head
Cholula and Firebirds, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineupFirebirds sits further up the premium end
Cholula
Firebirds
53
brand power
10
20
products
2
5
categories
1
6
subcategories
1
18
grocers
3
41.3¢
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Firebirds
Distribution · 30% of score75·13
C
F
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score81·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firebirds
no top category Cholula doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Firebirds