Cholula vs Mach 1 Hot Sauce · Bay Area shelf head-to-head
Cholula and Mach 1 Hot Sauce, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineupMach 1 Hot Sauce sits further up the premium end
Cholula
Mach 1 Hot Sauce
53
brand power
14
20
products
3
5
categories
1
6
subcategories
1
18
grocers
5
$1.14
price per fl oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Mach 1 Hot Sauce
Distribution · 30% of score75·21
C
M
carried in 18 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score81·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mach 1 Hot Sauce
no top category Cholula doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Mach 1 Hot Sauce
