Cholula vs Palo Alto Firefighters Pepper Sauce · Bay Area shelf head-to-head
Cholula and Palo Alto Firefighters Pepper Sauce, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
Cholula
Palo Alto Firefighters Pepper Sauce
53
brand power
19
20
products
3
5
categories
1
6
subcategories
1
18
grocers
7
$1.14
price per fl oz
93.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Palo Alto Firefighters Pepper Sauce
Distribution · 30% of score75·29
C
P
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score81·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Palo Alto Firefighters Pepper Sauce
no top category Cholula doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Palo Alto Firefighters Pepper Sauce
