Cholula vs Seed Ranch Flavor Co · Bay Area shelf head-to-head
Cholula and Seed Ranch Flavor Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersSeed Ranch Flavor Co fields the deeper lineupSeed Ranch Flavor Co sits further up the premium end
Cholula
Seed Ranch Flavor Co
53
brand power
31
20
products
26
5
categories
1
6
subcategories
2
18
grocers
3
$1.14
price per fl oz
$2.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Seed Ranch Flavor Co
Distribution · 30% of score75·13
C
carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seed Ranch Flavor Co
no top category Cholula doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Seed Ranch Flavor Co
