Cholula vs Yellowbird · Bay Area shelf head-to-head
Cholula and Yellowbird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineup
Cholula
Yellowbird
53
brand power
31
20
products
8
5
categories
2
6
subcategories
2
18
grocers
13
41.3¢
price per oz
98.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Yellowbird
Distribution · 30% of score75·54
C
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
only Yellowbird
no top category Cholula doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cholula · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Yellowbird
