Chris' vs Boursin · Bay Area shelf head-to-head
Chris' and Boursin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boursin carries more Brand PowerBoursin is in more Bay Area grocersBoursin fields the deeper lineupChris' sits further up the premium end
Chris'
Boursin
17
brand power
34
4
products
9
2
categories
2
3
grocers
14
$1.77
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chris'▭ Boursin
Distribution · 30% of score13·58
C
B
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chris'
only Boursin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chris' · 0
no exclusive doors — everywhere Chris' is, Boursin is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chris' · Boursin