Christopher Ranch vs Minasso · Bay Area shelf head-to-head
Christopher Ranch and Minasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Christopher Ranch carries more Brand PowerChristopher Ranch is in more Bay Area grocersChristopher Ranch fields the deeper lineup
Christopher Ranch
Minasso
62
brand power
35
34
products
8
5
categories
2
13
grocers
12
$1.05
price per oz
$1.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Christopher Ranch▭ Minasso
Distribution · 30% of score54·50
M
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Christopher Ranch
only Minasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Christopher Ranch · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Christopher Ranch · Minasso