Ciao Pappy vs Dave's Gourmet · Bay Area shelf head-to-head
Ciao Pappy and Dave's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet carries more Brand PowerDave's Gourmet is in more Bay Area grocersDave's Gourmet fields the deeper lineup
Ciao Pappy
Dave's Gourmet
24
brand power
45
8
products
19
1
categories
3
2
subcategories
5
6
grocers
16
54.5¢
price per oz
58.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ciao Pappy▭ Dave's Gourmet
Distribution · 30% of score25·67
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ciao Pappy
no top category Dave's Gourmet doesn’t also play in.
only Dave's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ciao Pappy · 1
only Dave's Gourmet · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ciao Pappy · Dave's Gourmet
