Cici's Italian Cookies vs Tate's · Bay Area shelf head-to-head
Cici's Italian Cookies and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineupCici's Italian Cookies sits further up the premium end
Cici's Italian Cookies
Tate's
33
brand power
55
8
products
29
1
categories
2
4
subcategories
3
12
grocers
19
$1.66
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cici's Italian Cookies▭ Tate's
Distribution · 30% of score50·79
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cici's Italian Cookies
no top category Tate's doesn’t also play in.
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cici's Italian Cookies · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cici's Italian Cookies · Tate's
