Cien Chiles vs Cholula · Bay Area shelf head-to-head
Cien Chiles and Cholula, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula carries more Brand PowerCholula is in more Bay Area grocersCholula fields the deeper lineupCien Chiles sits further up the premium end
Cien Chiles
Cholula
24
brand power
53
9
products
20
1
categories
5
1
subcategories
6
5
grocers
18
$1.23
price per fl oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cien Chiles▭ Cholula
Distribution · 30% of score21·75
C
C
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score53·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cien Chiles
no top category Cholula doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cien Chiles · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cien Chiles · Cholula
