Clara's Kitchen vs Don Miguel · Bay Area shelf head-to-head
Clara's Kitchen and Don Miguel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clara's Kitchen carries more Brand PowerClara's Kitchen is in more Bay Area grocersClara's Kitchen fields the deeper lineup
Clara's Kitchen
Don Miguel
34
brand power
12
11
products
5
6
categories
3
7
subcategories
3
9
grocers
2
$5.99
avg price
$9.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clara's Kitchen▭ Don Miguel
Distribution · 30% of score38·8
D
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals2 vs 2 SKUs
1% of shelf
only Clara's Kitchen
only Don Miguel
no top category Clara's Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clara's Kitchen · 8
only Don Miguel · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clara's Kitchen · Don Miguel