Classico vs Dave's Gourmet · Bay Area shelf head-to-head
Classico and Dave's Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Gourmet carries more Brand PowerDave's Gourmet is in more Bay Area grocersDave's Gourmet sits further up the premium end
Classico
Dave's Gourmet
39
brand power
45
20
products
19
2
categories
3
3
subcategories
5
12
grocers
16
38.6¢
price per oz
58.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Classico▭ Dave's Gourmet
Distribution · 30% of score50·67
C
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Classico
only Dave's Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Classico · Dave's Gourmet
