Cleveland Kitchen vs Wildbrine · Bay Area shelf head-to-head
Cleveland Kitchen and Wildbrine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersCleveland Kitchen sits further up the premium end
Cleveland Kitchen
Wildbrine
34
brand power
48
12
products
14
3
categories
3
3
subcategories
4
9
grocers
16
$7.21
avg price
$9.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cleveland Kitchen▭ Wildbrine
Distribution · 30% of score38·67
C
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 1 SKUs
C
<1% of shelf
only Cleveland Kitchen
only Wildbrine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cleveland Kitchen · 3
only Wildbrine · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cleveland Kitchen · Wildbrine
