Clif Bar vs Clif Builders · Bay Area shelf head-to-head
Clif Bar and Clif Builders, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clif Bar carries more Brand PowerClif Bar is in more Bay Area grocersClif Bar fields the deeper lineupClif Builders sits further up the premium end
Clif Bar
Clif Builders
56
brand power
39
42
products
18
3
categories
1
4
subcategories
1
18
grocers
11
$1.26
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clif Bar▭ Clif Builders
Distribution · 30% of score75·46
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clif Bar
only Clif Builders
no top category Clif Bar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clif Bar · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clif Bar · Clif Builders
